I. Name and address of the data controller
The data controller within the meaning of the General Data Protection Regulation (GDPR) and other national data protection laws of the member states as well as other data protection regulations is:
Rothkötter Mischfutterwerk GmbH
Tel.: 05931 80 08-0
Fax: 05931 80 08-50
II. Name and address of the data protection officer
The data protection officer of the data controller is:
FYNE Consulting GmbH
I. General information on data processing
1. Scope of the processing of personal data
As a matter of principle, we only process personal data of our users insofar as this is necessary for the provision of a functional website as well as our contents and services. The processing of personal data of our users is principally only carried out with the consent of the user. An exception applies in those cases where obtaining prior consent is not possible for practical reasons and the processing of the data is permitted by legal regulations.
2. Legal basis for the processing of personal data
Insofar as we obtain the consent of the data subject for processing operations involving personal data, Article 6(1)(a) GDPR serves as the legal basis.
For processing of personal data that is necessary for the performance of a contract to which the data subject is a party, Article 6(1)(b) GDPR serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.
Insofar as the processing of personal data is necessary for the fulfilment of a legal obligation governing our company, Article 6(1)(c) GDPR serves as the legal basis.
In the event that vital interests of the data subject or another natural person make it necessary to process personal data, Article 6(1)(d) GDPR serves as the legal basis.
If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not outweigh the first-mentioned interest, Article 6(1)(f) GDPR serves as the legal basis for the processing.
3. Data deletion and storage period
The personal data of the data subject shall be deleted or blocked as soon as the purpose of the storage ceases to apply. In addition, storage may take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions governing the data controller. The data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a necessity for the continued storage of the data for the conclusion or fulfilment of a contract.
4. Data transfer to third parties, processors and joint data controllers
We only transfer personal data if the transfer is lawful under applicable data protection laws. This may be the case, for example, if we are obliged by law to transmit data to (investigative) authorities. However, transfer also occurs when we transfer personal data to processors or share it with joint data controllers.
If it is possible or even required by law, every data transfer is recorded in writing and regulated by clearly defined rights and obligations. This means that we enter into contracts with our processors, among others, to help protect your personal data.
If a data transfer takes place, you will be informed accordingly.
Data transfers to third countries only take place if the corresponding legal requirements exist and are guaranteed.
IV. Provision of the website and creation of log files
1. Description and scope of data processing
Each time our website is accessed, our system automatically collects data and information from the computer system of the accessing computer. The data collected in the process can contain:
- Information about the browser type and version used;
- The operating system of the user;
- The internet service provider of the user;
- The IP address of the user;
- Date and time of access;
- Websites from which the user’s system accesses our website;
- Websites that are accessed by the user’s system via our website.
The data is also stored in the log files of our system. This data is not stored together with other personal data of the user.
2. Legal basis for the data processing
The legal basis for temporary storage of the aforementioned data is Article 6(1)(f) GDPR.
3. Purpose of the data processing
The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user’s computer. For this purpose, the user’s IP address must remain stored for the duration of the session.
The storage in log files is done to ensure the functionality of the website. In addition, we use the data for technical optimisation of the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
These purposes are also our legitimate interest in data processing according to Article 6(1)(f) GDPR.
3. Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. If data is collected for the provision of the website, it is deleted when the respective session has ended.
If data is stored in log files, it is deleted after seven days at the latest. Storage beyond this is period possible. In this case, the IP addresses of the users are deleted or distorted so that an assignment of the accessing client is no longer possible.
4. Possibility of objection and removal
The collection of data for provision of the website and storage of the data in log files is absolutely necessary for the operation of the website. Consequently, there is no possibility for the user to object.
1. Description and scope of data processing
The following data can be transmitted in this way:
- Search terms entered
- Frequency of page views
- Use of website functions
2. Legal basis for the data processing
The legal basis for the processing of personal data using cookies for analysis purposes is Article 6(1)(a) GDPR, if the user has consented to this.
3. Purpose of the data processing
The user data collected through technically necessary cookies are not used to create user profiles.
The analysis cookies are used for the purpose of improving the quality of our website and its content. Through the analysis cookies, we learn how the website is used and can thus constantly optimise our offer.
These purposes also constitute our legitimate interest in the following processing of personal data pursuant to Article 6(1)(f) GDPR.
4. Duration of storage, possibility of objection and removal
Whenever contact is made with us (e.g. by email, telephone or via social media), the user’s details are used to process the specific contact enquiry and its handling in accordance with Article 6(1)(b) (in the context of contractual/pre-contractual relations) or Article 6(1)(f) (other enquiries) GDPR. Furthermore, we point out that the information may be stored in a computer/software system (e.g. in a ‘CRM system’). The reason for storage in a computer/software system is the objective of optimising and accelerating our processes (Article 6(1)(f) GDPR).
If the user contacts us by email, he can object to the storage of his personal data at any time. In such a case, the conversation cannot be continued. All personal data stored in the course of contacting us will be deleted in this case.
We delete the data as soon as it is no longer required. We check the necessity every two years (the necessity of the storage may also be stipulated by legal regulations).
VII. Contact form
1. Description and scope of data processing
A contact form is available on our website, which can be used for electronic contact. If a user takes advantage of this option, the data entered in the input mask will be transmitted to us and stored.
In this context, the data will not be passed on to third parties. The data is used exclusively for processing the conversation.
2. Legal basis for the data processing
The legal basis for the processing of the data is Article 6(1)(a) GDPR, if the user has given his consent.
The legal basis for the processing of data transmitted in the course of sending an email is Article 6(1)(f) GDPR. If the email contact is aimed at concluding a contract, the additional legal basis for the processing is Article 6(1)(b) GDPR.
3. Purpose of the data processing
The processing of the personal data from the input mask is only used to process the contact. For contact by email, this also constitutes the necessary legitimate interest in processing the data.
The other personal data processed during the submission process serves to prevent misuse of the contact form and to ensure the security of our information technology systems.
4. Duration of storage
The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected. For personal data from the input mask of the contact form and data sent by email, this is the case when the respective conversation with the user has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified.
The additional personal data collected during the submission process will be deleted after a period of seven days at the latest.
5. Possibility of objection and removal
The user has the possibility to revoke his consent to the processing of personal data at any time.
All personal data stored in the course of contacting us will be deleted in this case.
VIII. Web analysis through Google Analytics
For the purpose of demand-oriented design and continuous optimisation of our pages, we use Google Analytics, a web analysis service of Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter ‘Google’). Google provides guarantees to comply with European data protection legislation (https://support.google.com/analytics/answer/9019185?hl=de&ref_topic=2919631).
In this context, pseudonymised usage profiles are created on our behalf and cookies (see below) are used. The information generated by a cookie about your use of this website, such as
- browser type/version,
- operating system used,
- referrer URL,
- host name of the accessing computer,
- time of the server request,
are transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services associated with the use of the website and the internet for the purposes of market research and the design of these internet pages in line with requirements. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymised so that an allocation is not possible (IP masking).
The use of Google Analytics invariably requires your consent pursuant to Article 6(1)(a) GDPR. You will be informed of this when you access our site (cookie banner).
You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set to prevent future collection of your data when you are visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
In any case, the personal data will be deleted or anonymised after 14 months.
IX. Use of Google Maps
We use Google Maps on our website to display geographical information pictorially. When using Google Maps, your personal data, in particular your IP address and location data, will be transmitted to Google in order to obtain information about your use of the function. As a rule, this does not happen without your consent (usually configured in the settings of your mobile devices).
For more information, see https://policies.google.com/privacy?hl=de
The legal basis for the use of Google Maps lies in our legitimate interest [Article 6(1)(f) GDPR] in making our website convenient, interesting and user-friendly.
X. Social media & plugins
Based on our legitimate interest pursuant to Article 6(1)(f) GDPR, social media plugins from various manufacturers are used on our website in order to make their use more personal.
All social media platforms have taken technical and organisational measures to be able to guarantee the rights of data subjects and the protection of personal data.
When you access a page of our website that contains such a plugin, your browser establishes a direct connection with the servers of the platform. The content of the plugin is transmitted directly to your browser by the respective provider and integrated into the website by the browser.
By integrating the plugins, the platform operator receives the information that your browser has accessed the corresponding page of our website, even if you do not have a user account with the provider or are not currently logged in. This information (including your IP address) is transmitted by your browser directly to a server of the provider (e.g. in the USA) and stored there.
If you are logged in to the social media platform, the provider can assign your visit to our website directly to your user account. If you interact with the plugins, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published on the respective platform and displayed to your social media contacts.
The platform operator may use this information for the purposes of advertising, market research and demand-oriented design of the platform. For this purpose, usage, interest and relationship profiles are created, for instance to evaluate your use of our website with regard to the advertisements displayed to you on the platform, to inform other platform users about your activities on our website and to provide other services associated with the use of the platform.
If you do not want the platform operator to assign the data collected via our website to your user account, you must log out of the platform before visiting our website.
The purpose and scope of the data collection and the further processing and use of the data by the provider, as well as your rights in this regard and setting options for protecting your privacy, can be found in the data protection notices of the respective providers:
Possibility of objection (opt-out): Advertising settings: https://www.facebook.com/settings?tab=ads; Additional Privacy Notices: Agreement on joint processing of personal data on Facebook pages: https://www.facebook.com/legal/terms/page_data controller_addendum, Privacy Notice for Facebook pages: https://www.facebook.com/legal/terms/information_about_page_insights_data.
If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his membership data stored on Facebook, he must log out of Facebook and delete his cookies before using our online offer.
Further configuration and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
XI. Embedded content, functions & plugins
Offers from other providers are linked to our website. This means that they are provided by the servers of the respective providers. The use of content from other providers makes it necessary for the IP address of the user to be processed by the respective provider when using this content, as it is not possible to display or use the content.
Furthermore, it is possible that the respective providers use so-called ‘pixel tags’. This is information that discloses visitor traffic and can be processed for the purpose of optimising the online offer. As a rule, this is always pseudonymised data.
If your consent is requested for the purpose of using the offers of third parties, the legal basis is Article 6(1)(a) GDPR. If consent is not obtained, the legal basis is our legitimate interest (optimisation of the website, user-friendliness, etc.) pursuant to Article 6(1)(f) GDPR.
XII. Reference to the App Store and Google Play Store
Our website may provide references and links to download mobile applications (apps) from the Apple App Store and the Google Play Store. Before you download or use any of our recommended apps, we would like to inform you about how personal data may be handled in connection with app download and use.
1. App downloads and data protection
If you are asked to download a mobile app on our website, please note that the download and use of the app is regulated by the app store provider and/or the app developer. We do not collect, store or process any personal data in connection with your app download or use.
2. Privacy policies of app stores and developers
3. Responsibility for data collection and processing
Please note that the responsibility for data collection and processing lies with the respective app store providers and app developers. We have no direct control over how personal information is collected, used or protected by third parties. We do not accept responsibility for the data protection practices of app store providers and app developers.
4. Protection of your data
Regardless of which apps you download or use, we recommend that you ensure that you understand the privacy policies and settings of each app and take appropriate steps to protect your privacy where necessary. This can include adjusting app permissions, setting privacy settings on your mobile device and updating apps regularly.
XIII. Rights of the data subject
If your personal data is processed, you are a data subject within the meaning of the GDPR and you have the following rights vis-à-vis the data controller:
1. Right to information
You may request confirmation from the data controller as to whether personal data relating to you is being processed by us.
If such data is being processed, you can request information from the data controller about the following:
(1) the purposes for which the personal data is being processed;
(2) the categories of personal data that is being processed;
(3) the recipients or categories of recipients to whom the personal data concerning you has been or will be disclosed;
(4) the planned storage period of the personal data relating to you or, if specific information on this is not possible, criteria for determining the storage duration;
(5) the existence of a right to rectify or erase personal data concerning you, a right to have processing restricted by the data controller or a right to object to such processing;
(6) the existence of a right of appeal to a supervisory authority;
(7) any available information on the origin of the data if the personal data is not collected from the data subject;
(8) the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) GDPR and – at least in these cases – meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.
You have the right to request information on whether personal data concerning you is transferred to a third country or to an international organisation. In this context, you may request to be informed about the appropriate safeguards pursuant to Article 46 GDPR in connection with the transfer.
2. Right of rectification
You have a right of rectification and/or completion vis-à-vis the data controller if the processed personal data concerning you is inaccurate or incomplete. The data controller shall make the correction without delay.
3. Right to restrict processing
You may request the restriction of the processing of personal data concerning you under the following conditions:
(1) if you contest the accuracy of the personal data concerning you for a period enabling the data controller to verify the accuracy of the personal data;
(2) the processing is unlawful and you refuse to erase the personal data and instead request restricted use of the personal data;
(3) the data controller no longer needs the personal data for the purposes of processing, but you need it for the assertion, exercise or defence of legal claims, or
(4) if you have objected to the processing pursuant to Article 21(1) GDPR and it has not yet been determined whether the legitimate grounds of the data controller outweigh your grounds.
Where the processing of personal data relating to you has been restricted, the data may be processed – with the exception of its storage – only with your consent or for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person or for reasons of substantial public interest of the Union or of a Member State.
If the restriction of processing has been restricted in accordance with the aforementioned conditions, you will be informed by the data controller before the restriction is lifted.
4. Right to erasure
1. Obligation to delete
You may request the data controller to erase the personal data concerning you without delay, and the data controller is obliged to erase this data without delay, if one of the following reasons applies:
(1) The personal data concerning you is no longer necessary for the purposes for which it was collected or otherwise processed.
(2) You revoke your consent on which the processing was based pursuant to Article 6(1) a or Article 9(2)(a) GDPR and there is no other legal basis for the processing.
(3) You object to the processing pursuant to Article 21(1) GDPR and there are no overriding legitimate grounds for the processing, or you object to the processing pursuant to Article 21(2) GDPR.
(4) The personal data concerning you has been processed unlawfully.
(5) The deletion of the personal data concerning you is necessary for compliance with a legal obligation under Union or Member State law governing the data controller.
(6) The personal data concerning you was collected in relation to information society services offered pursuant to Article 8(1) GDPR.
2. Information to third parties
If the data controller has made the personal data concerning you public and is obliged to erase it pursuant to Article 17(1) GDPR, it shall take reasonable measures (including technical measures and under consideration of the available technology and the cost of implementation) to notify data controllers processing the personal data that you – as the data subject – have requested that they erase all links to, or copies or replications of, that personal data.
The right to erasure does not exist, insofar as the processing is necessary
(1) to exercise the right to freedom of expression and information;
(2) for compliance with a legal obligation, which requires processing under Union or Member State law governing the data controller, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the data controller;
(3) for reasons of public interest in the area of public health pursuant to Article 9(2)(h) and (i) and Article 9(3) GDPR;
(4) for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes pursuant to Article 89(1) GDPR, insofar as the right referred to in Section a) is likely to render impossible or seriously prejudice the achievement of the purposes of such processing, or
(5) for the assertion, exercise or defence of legal claims.
5. Right to information
If you have asserted the right to rectification, erasure or restriction of processing against the data controller, the data controller is obliged to communicate this rectification or erasure of the data or restriction of processing to all recipients to whom the personal data concerning you has been disclosed, unless this proves impossible or involves a disproportionate effort.
You have the right to be informed of these recipients by the data controller.
6. Right to data portability
You have the right to receive the personal data concerning you that you have provided to the data controller in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another data controller without hindrance from the data controller to whom the personal data was transferred, provided that
(1) the processing is based on consent pursuant to Article 6(1)(a) GDPR or Article 9(2)(a) GDPR or on a contract pursuant to Article 6(1)(b) GDPR and
(2) the processing is carried out with the aid of automated procedures.
In exercising this right, you also have the right to request that the personal data concerning you be transferred directly from one data controller to another data controller, as long as this is technically feasible. The freedoms and rights of other persons must not be affected by this request.
The right to data portability does not apply to processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the data controller.
7. Right of objection
You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you that is carried out on the basis of Article 6(1)(e) or (f) GDPR; this also applies to profiling based on these provisions.
The data controller shall no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or for the establishment, exercise or defence of legal claims.
If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object to the processing of personal data concerning you at any time for the purpose of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.
If you object to processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.
You have the possibility, in connection with the use of information society services – notwithstanding Directive 2002/58/EC – to exercise your right to object by means of automated procedures using technical specifications.
8. Right to revoke the declaration of consent under data protection law
You have the right to revoke your declaration of consent under data protection law at any time. The revocation of the consent shall not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
9. Automated decision in individual cases including profiling
You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal consequences for you or similarly significantly affects you. This shall not apply if the decision
(1) is necessary for the conclusion or performance of a contract between you and the data controller,
(2) is authorised by legislation of the Union or the Member States governing the data controller and that legislation contains adequate measures to safeguard your rights and freedoms and your legitimate interests, or
(3) is done with your express consent.
However, these decisions may not be based on special categories of personal data pursuant to Article 9(1) GDPR, unless Article 9(2)(a) or (g) GDPR applies and appropriate measures have been taken to protect the rights and freedoms and your legitimate interests.
With regard to the cases referred to in (1) and (3), the data controller shall take appropriate measures to safeguard the rights and freedoms and your legitimate interests, including at least the right to obtain the intervention of a person by the data controller, the right to express one’s own position and the right to contest the decision.
10. Right to complain to a supervisory authority
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the GDPR.
The supervisory authority to which the complaint was sent must notify the complainant of the status and outcome of the complaint, including the possibility of a judicial remedy under Article 78 of the GDPR.